{"product_id":"seo-strategy","title":"SEO Strategy","description":"\u003ch2\u003eSEO Strategy Consultant - A Plan Built Around How Your Business Actually Grows\u003c\/h2\u003e\n\u003cp\u003eMost SEO problems aren't really SEO problems. They're strategy problems. Businesses invest in content, fix technical issues, or chase backlinks in isolation, and wonder why the results never quite materialise. A proper SEO strategy brings all three together into a single, coherent plan tied to your commercial goals.\u003c\/p\u003e\n\u003cp\u003eThis is a major project, and the starting point of a long-term relationship. It's designed for businesses that want to understand where they are, where the opportunity lies, and exactly how to get there with a clear roadmap across technical SEO, content, and Digital PR that we can build on together over time.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003ch4\u003eCurrent State Review\u003c\/h4\u003e\n\u003cp\u003eBefore setting direction, it's important to understand the full picture. This starts with a review of your current organic performance — what's working, what isn't, and why. That means analysing your rankings, traffic, site architecture, and content — alongside a competitor gap analysis to identify where rivals are winning and where you have room to move.\u003c\/p\u003e\n\u003ch4\u003eTechnical SEO Foundation\u003c\/h4\u003e\n\u003cp\u003eTechnical SEO is the foundation everything else is built on. There's no point driving traffic to a site that search engines can't crawl properly, or investing in content that can't be indexed. As part of the strategy, I'll assess the technical health of your site and build recommendations that ensure your foundations are solid before scaling anything else. This covers crawlability, site architecture, Core Web Vitals, structured data, and JavaScript rendering — the infrastructure that determines how effectively your site competes.\u003c\/p\u003e\n\u003ch4\u003eContent Strategy\u003c\/h4\u003e\n\u003cp\u003eContent is how you build topical authority and capture demand across the funnel. The strategy includes a keyword research and mapping exercise, identifying the topics and pages that represent the strongest opportunity for your business. This shapes a content architecture — pillar pages, supporting clusters, and on-page optimisation priorities — that gives search engines a clear picture of your expertise.\u003c\/p\u003e\n\u003cp\u003eWhere content needs to be created or improved, I work with trusted copywriters to help execute the plan. You get the strategy and the production support, without the need to manage multiple freelancers or agencies yourself.\u003c\/p\u003e\n\u003ch4\u003eDigital PR (DPR)\u003c\/h4\u003e\n\u003cp\u003eAuthority is the third pillar. Even the strongest technical setup and content strategy will only go so far without credible external signals, and in 2026, that means more than traditional link building. Digital PR is about earning coverage, citations, and links from relevant, authoritative sources in a way that builds brand authority and drives real referral value.\u003c\/p\u003e\n\u003cp\u003eI work with specialist Digital PR experts to design and execute campaigns that complement the wider strategy. Whether that's data-driven stories, expert commentary, or reactive PR opportunities, the approach is always grounded in what will move the needle for search.\u003c\/p\u003e\n\u003ch3\u003eEcommerce SEO Strategy\u003c\/h3\u003e\n\u003cp\u003eFor ecommerce businesses, the strategic challenges are distinct. Large product catalogues, faceted navigation, duplicate content across variants, category page optimisation, and the scale of indexable URLs all require specific thinking. An ecommerce SEO strategy needs to account for these complexities from the start, ensuring the technical architecture supports the catalogue, the content strategy targets commercial intent, and the DPR activity builds the authority needed to compete in crowded product categories.\u003c\/p\u003e\n\u003ch3\u003eWhere We Go From Here\u003c\/h3\u003e\n\u003cp\u003eThe strategy is the foundation. Once we have a shared understanding of where the opportunity lies and how to pursue it, we can work together to execute against it — iterating, measuring, and refining as your site grows and the search landscape evolves.\u003c\/p\u003e\n\u003cp\u003eYou'll come away with clarity on your technical priorities, a content architecture and editorial roadmap, a Digital PR strategy with campaign angles, and a prioritised action plan to get started straight away. More importantly, you'll have a specialist alongside you who understands your business and is invested in its growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet in touch to talk through your current position and what an SEO strategy project could look like for you.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Plus Will - SEO Specialist","offers":[{"title":"Default Title","offer_id":51452310356307,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9893\/8451\/files\/services-minimal-2-middle.jpg?v=1753183554","url":"https:\/\/pluswill.online\/products\/seo-strategy","provider":"Plus Will - SEO Specialist","version":"1.0","type":"link"}