{"title":"Home page","description":null,"products":[{"product_id":"bespoke-technical-seo-audit","title":"Bespoke Technical SEO Audit","description":"\u003ch2\u003eBespoke Technical SEO Audit Service\u003c\/h2\u003e\n\u003cp\u003eMost websites have serious technical issues that their owners never know about — until traffic disappears. A bespoke technical SEO audit uncovers the structural problems silently holding your site back, and gives you a clear, prioritised plan to fix them.\u003c\/p\u003e\n\u003cp\u003eUnlike generic, automated reports, this is a hands-on audit carried out by an experienced SEO specialist. Every finding is assessed in the context of your site, your industry, and your goals, so you know exactly what to fix first and why it matters.\u003c\/p\u003e\n\u003ch3\u003eWhat Does a Technical SEO Audit Cover?\u003c\/h3\u003e\n\u003cp\u003eA thorough technical SEO audit examines every layer of your site's infrastructure that affects how search engines crawl, index, and rank your content. Here's what's included:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrawlability \u0026amp; indexation\u003c\/strong\u003e - Are search engines able to access and index your most important pages? I'll check your robots.txt, sitemap, noindex directives, and crawl budget to make sure nothing valuable is being accidentally blocked. For example, a single misconfigured robots.txt rule can deindex thousands of pages overnight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSite architecture \u0026amp; internal linking\u003c\/strong\u003e - How well does your site structure distribute authority to the pages that matter? I'll identify orphaned pages, excessive crawl depth, and internal linking gaps that are diluting your rankings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCore Web Vitals \u0026amp; page speed\u003c\/strong\u003e - Page experience is a confirmed ranking factor. I'll analyse your LCP, INP, and CLS scores across key page templates, identifying the specific issues, whether that's render-blocking resources, unoptimised images, or slow server response times, that are dragging down performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured data \u0026amp; schema markup\u003c\/strong\u003e - In 2026, schema isn't optional. It's how search engines and AI platforms understand who you are and what your content means. I'll audit your existing implementation, identify missing markup, and flag any errors failing Google's Rich Results Test.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJavaScript rendering\u003c\/strong\u003e - If your site relies on client-side JavaScript to render key content, search engines may be seeing a very different page to your users. I'll test how your pages are rendered and highlight any content that isn't being picked up correctly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuplicate content \u0026amp; canonicalisation\u003c\/strong\u003e -  Duplicate or near-duplicate pages split your authority and confuse search engines. I'll map canonical tags, identify unintentional duplication, and recommend the right approach to consolidate signals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHTTPS \u0026amp; security signals\u003c\/strong\u003e - A secure, well-configured site is a baseline requirement. I'll check SSL implementation, mixed content issues, and any security flags that could affect trust signals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile optimisation\u003c\/strong\u003e - With Google operating on a mobile-first index, your mobile experience directly impacts your rankings. I'll review usability, rendering, and speed on mobile devices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat You'll Receive\u003c\/h3\u003e\n\u003cp\u003eAt the end of the audit, you'll receive a detailed written report covering every issue found, why it matters, and exactly what needs to be done to fix it. Issues are prioritised by impact, so your developers know what to tackle first, and your time and budget go where they'll make the biggest difference.\u003c\/p\u003e\n\u003cp\u003eThis isn't a data dump. It's a clear, actionable document that your team can work from immediately.\u003c\/p\u003e\n\u003ch3\u003eA Real Example\u003c\/h3\u003e\n\u003cp\u003eA common scenario: a site that's been performing well suddenly sees a significant traffic drop following a CMS update or site redesign. In many cases, the culprit isn't content — it's a technical issue introduced during the change. Things like newly broken redirect chains, accidental noindex tags left on from staging, or JavaScript changes that prevent search engines from rendering key pages correctly. A technical SEO audit identifies exactly what's changed, what's broken, and what needs to be fixed to recover lost visibility.\u003c\/p\u003e\n\u003ch3\u003eWho Is This For?\u003c\/h3\u003e\n\u003cp\u003eThis service is suited to businesses that:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHave experienced an unexplained drop in organic traffic\u003c\/li\u003e\n\u003cli\u003eAre planning or have recently completed a site redesign or CMS migration\u003c\/li\u003e\n\u003cli\u003eHave a growing site and want to make sure the technical foundations are solid\u003c\/li\u003e\n\u003cli\u003eSuspect there are technical issues but don't know where to start\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGet in touch to discuss your site and find out what a bespoke technical SEO audit could uncover.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Plus Will - SEO Specialist","offers":[{"title":"Default Title","offer_id":51452227518803,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9893\/8451\/files\/campaign-creators-pypeCEaJeZY-unsplash.jpg?v=1778777901"},{"product_id":"website-migration-seo-support","title":"Website Migration SEO Support","description":"\u003ch2\u003eExpert SEO Migration Services to Protect Your Rankings\u003c\/h2\u003e\n\u003cp\u003eMoving to a new CMS or redesigning your site is one of the highest-risk moments in SEO. Done wrong, a website migration can wipe out years of hard-earned rankings overnight. Done right, it's an opportunity to come out stronger on the other side.\u003c\/p\u003e\n\u003cp\u003eAs an SEO specialist with hands-on experience managing complex site migrations, I provide bespoke SEO migration support tailored to your project, whether you're replatforming to Shopify, moving from WordPress, or overhauling your site architecture.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included in My Website Migration SEO Service\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-migration SEO audit\u003c\/strong\u003e - A full crawl and analysis of your current site to benchmark rankings, identify high-value URLs, and flag technical risks before a single page moves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRedirect mapping\u003c\/strong\u003e - Every important URL accounted for, with a clean 301 redirect strategy to preserve link equity and minimise ranking drops.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-page SEO review\u003c\/strong\u003e - Ensuring metadata, headings, canonicals, and structured data are correctly migrated and optimised on the new site.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-migration monitoring\u003c\/strong\u003e - Crawl comparisons, ranking checks, and indexation monitoring after launch to catch and fix issues fast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical SEO sign-off\u003c\/strong\u003e - A final review before go-live to make sure nothing critical has been missed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy SEO Migration Support Matters\u003c\/h3\u003e\n\u003cp\u003eMost developers and agencies focus on the build, SEO is an afterthought. But search engines need continuity: consistent URLs, preserved signals, clean redirects, and a technically sound new site. Without specialist SEO migration services in place from the start, you risk losing traffic that can take months or years to recover.\u003c\/p\u003e\n\u003ch3\u003eBespoke to Your Project\u003c\/h3\u003e\n\u003cp\u003eNo two migrations are the same. Whether you're managing a small business site or a large e-commerce platform, I'll scope the support to fit your specific needs, timeline, and internal team. You get a real SEO specialist involved at every stage, not a checklist handed off to a junior.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet in touch to discuss your upcoming migration and make sure your SEO is protected from day one.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Plus Will - SEO Specialist","offers":[{"title":"Default Title","offer_id":51452232794451,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9893\/8451\/files\/services-minimal-1-middle.jpg?v=1753183552"}],"url":"https:\/\/pluswill.online\/collections\/frontpage.oembed","provider":"Plus Will - SEO Specialist","version":"1.0","type":"link"}