Will Kay - Freelance SEO Specialist
Specialist Technical SEO Focused on Crawl Efficiency and SEO Strategy.
SEO strategies to drive long-term organic traffic
I’ll create a long-term vision for organic growth, driving converting traffic using content optimisation, internal link optimisation and technical improvement
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5+ years experience in SEO
Worked at one of the best SEO agencies in the country as a Senior SEO Consultant leading a team focused on technical and strategic SEO. Read more about it here.
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Strategic & technical all-rounder
I have worked with businesses to help improve the technical health of the site, and lay out a strategy for growth in the organic channel through ongoing optimisations.
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Multi-national & -market experience
My experience is wide ranging having led several multi-national through both ongoing retainers and projects such as international migrations to deliver strong results.
SEO Services
Some of the SEO services I can help with
What my clients have said
Mairead Quigley - Head of Product Marketing at Phlo Pharmacy
Phlo Pharmacy
It’s been a pleasure to work with Will. He worked with us on a complex re-design and launch of our website, guiding us on both technical and on-page SEO best practice and implementation. He went above and beyond to ensure we were fully optimised and recommended opportunities for further ranking opportunities. Since launch, we have seen a fantastic uplift in our SEO results, core web vitals and traffic to the site. We look forward to collaborating more in the future.
Megan Ketterer - Director of Client Services at Brave Bison
Builtvisible (now Brave Bison)
William has demonstrated time and again not just his depth of knowledge in SEO but the ability to communicate complex initiatives and recommendations simply, with sound justification and reasoning, to people with all levels of SEO understanding. William is an incredibly talented SEO Consultant and I have the upmost respect for the quality and detail of his work and cannot recommend him highly enough.
Andrew Slade - Founder at Pop Studio and Dayside Tea
Dayside Tea
Plus Will provided Dayside with SEO consultancy focused on our ecommerce tea store. William was great to work with. He explained any technical terms clearly, and guided us through the process efficiently, providing helpful data with clear recommendations and actions. I’d recommend his services to anyone looking for SEO expertise.
SEO FAQs
How do you build a strategy for SEO?
Building a strategy for growth in the organic channel is often dependant on the site. However, almost all strategies require the same set of ground work put in place to give us a clear indication of where we are now, and where we can get to. That usually includes keyword research, keyword mapping and some level of auditing, whether that be content auditing or technical.
What is included in a technical audit?
The technical audit is a bespoke piece of work that is entirely dependent on what is uncovered during analysis. I tend to focus on the problems that matter, to ensure time isn’t wasted looking at what will make the least impact.
How many days are required for a project?
The time taken for each project is dependent on a few factors. One of the major influencers for a project is the size of a site. For example, doing a technical audit for a site with 1000 pages versus a site with 100,000 pages will be very different and require a significant amount more time to review.