Plus Will Ltd

Plus Will: Freelance SEO Specialist

Specialist Technical SEO Focused on Crawl Efficiency

SEO strategies to drive long-term organic traffic

I’ll create a long-term vision for organic growth, driving converting traffic using content optimisation, internal link optimisation and technical improvement

Contact me for more information

5+ years experience in SEO

Worked at one of the best SEO agencies in the country as a Senior SEO Consultant leading a team focused on technical and strategic SEO. Read more about it here.

Strategic & technical all-rounder

I have worked with businesses to help improve the technical health of the site, and lay out a strategy for growth in the organic channel through ongoing optimisations.

Multi-national & -market experience

My experience is wide ranging having led several multi-national through both ongoing retainers and projects such as international migrations to deliver strong results.

Reach out to find out how I can help you!

Services

HOw can I support you?

SEO strategy

I’ll help develop an SEO strategy that focuses on sustainable growth. This includes baseline projects such as keyword research, mapping & competitor reviews.

Technical auditing

I’ll review your site to ensure you are avoiding any pitfalls that may impact how Google accesses and views your site.

Mentoring and support

SEO can be lonely at times. I can support you through your career, assisting with things you’ve found or strategies your building.

Log file analysis

Log files help understand how effectively Google is actually crawling your site. I will analyse these to learn how we can improve the site to be crawled more effectively.

Site migrations

I can support through domain migrations to ensure the new site starts on the best footing and mitigate any potential organic traffic loss.

Content optimisation

I can support through the content optimisation and can work with you to ensure your site is well optimised for your target keywords.

Testimonials

Mairead Quigley
    Mairead Quigley

    Head of Product Marketing at Phlo

    It’s been a pleasure to work with Will. He worked with us on a complex re-design and launch of our website, guiding us on both technical and on-page SEO best practice and implementation. He went above and beyond to ensure we were fully optimised and recommended opportunities for further ranking opportunities. Since launch, we have seen a fantastic uplift in our SEO results, core web vitals and traffic to the site. We look forward to collaborating more in the future.

    Megan Ketterer
      Megan Ketterer

      Account Director at Builtvisible

      I have worked closely with William for the last 4 years with huge global businesses across multiple sectors including ecommerce, Travel and Professional services. He has demonstrated time and again not just his depth of knowledge in SEO but the ability to communicate complex initiatives and recommendations simply, with sound justification and reasoning, to people with all levels of SEO understanding. I have complete trust in his ability to deliver above and beyond any brief that comes his way; whether it be ROI focused organic strategies, practical advice and guidance through website migrations, actionable quick-win recommendations or forecasting on impact. William is an incredibly talented SEO Consultant and I have the upmost respect for the quality and detail of his work and cannot recommend him highly enough.

      Andrew Slade
        Andrew Slade

        Co-founder & Director at Dayside Tea

        Plus Will provided Dayside with SEO consultancy focused on our ecommerce tea store. William was great to work with. He explained any technical terms clearly, and guided us through the process efficiently, providing helpful data with clear recommendations and actions. I’d recommend his services to anyone looking for SEO expertise.

        Latest blogs

        CHECK OUT SOME Of MY BLOGS

        • Converting Your Python Scripts to Streamlit Applications

          Converting Your Python Scripts to Streamlit Applications

          If you’ve seen my previous post, you’ll know that I recently showed how you can create simple scripts with chatGPT to help you with your day-to-day SEO tasks. While using a raw script is fine, we can level up the work that we’re doing and put it into a Streamlit. This helps in a number…

        • Using chatGPT to Create Python Scripts for SEO – Part 1

          Using chatGPT to Create Python Scripts for SEO – Part 1

          Now, I’m sure you’re all already bored with the number of blogs, tweets, posts…everything there is about chatGPT. HOWEVER, I feel compelled to explain how I recently created two apps that should hopefully reduce the amount of time I spend on smaller tasks, and allow me to learn about python while I’m doing it. This…

        • Log File Analysis for ecommerce sites: spotting the technical issues costing you customers

          Log File Analysis for ecommerce sites: spotting the technical issues costing you customers

          Originally published on builtvisible.com in September 2021 Log file analysis is the bread and butter of technical SEO, and a fascinating piece of work that provides accurate insights into how Google is crawling your site.  But for anyone outside of the technical SEO sphere, the esoteric nature of the topic can be confusing, and the…

        FAQs

        How do you build a strategy for SEO?

        Building a strategy for growth in the organic channel is often dependant on the site. However, almost all strategies require the same set of ground work put in place to give us a clear indication of where we are now, and where we can get to. That usually includes keyword research, keyword mapping and some level of auditing, whether that be content auditing or technical.

        What is included in a technical audit?

        The technical audit is a bespoke piece of work that is entirely dependent on what is uncovered during analysis. I tend to focus on the problems that matter, to ensure time isn’t wasted looking at what will make the least impact.

        How many days are required for a project?

        The time taken for each project is dependent on a few factors. One of the major influencers for a project is the size of a site. For example, doing a technical audit for a site with 1000 pages versus a site with 100,000 pages will be very different and require a significant amount more time to review.

        Have any projects in mind?

        Contact me now